From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Eater Chicago and the dining publication's other city brands are moving toward a regional model as parent company Vox Media ...

Since CES is an opportunity for marketers to finalize their agendas for the new year and begin planning for the next, ...

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...

Communications and marketing agency Havas N.V. (Havas) has been listed on Euronext Amsterdam under the ticker 'HAVAS' and the ...

As the new year unfolds, Europe’s car industry—a long-standing barometer of economic health—remains in the grip of a deep ...

A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.