In 2025, McDonald's also returned the seasonal Shamrock Shake to its menu, featuring O'Grimacey, Grimace's green Irish uncle. By blending nostalgia and limited-time offers, McDonald's aims to foster customer engagement, increase sales, and boost foot traffic for sustainable, long-term growth.

With its brightly colored, made-to-go-viral specialty shake, the McDonaldland meal draws from decades of cultural familiarity. Today, McDonald’s revealed its plans for a new menu item that will evoke memories of the past: The limited-edition McDonaldland Meal will hit the fast food eatery’s menu later this month.

McDonald’s is lovin’ nostalgia. The fast-food chain has announced the launch of the new “McDonaldland Meal” — inspired by the “mystical world” they first created way back in 1971. McDonaldland is the fictional place where the fast food franchise’s beloved characters reside,