Of course, such comparisons are hard to come by in reality; even if you head to a local brick-and-mortar, the TVs will likely be separated by brand and budget. So when LG invited me to a private testing session ahead of its 2025 TV releases, including for the flagship G5 OLED, I bit.

On the TCL C855K this results in distracting leaps where the backlight can’t control sections with enough finesse, leading to the entire screen either going too bright and looking flat, or awkwardly flipping its brightness, causing noticeable shifts to the picture.

At the time of writing, there are no prices or pre-orders available for the LG C5 or LG B5 OLED TVs in the UK. While we had an inkling that launch prices for the LG G5 would remain the same as last year, thanks to the European prices from just over a week ago, it's great to see it confirmed.