Rebranding is risky for any company; if done correctly, it can modernise the brand image, expand into emerging markets, ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

Bitcoin fell as low as $63,000 on Upbit after martial law was declared in South Korea. According to data from Lookonchain, ...

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

A Jaguar XKSS replica vehicle designed as a tribute to Steve McQueen's roadster has been stolen from its garage. The car was ...

For those radio broadcasters and others who still need the idea explained, a concept car is a showcase of new ideas, ...

If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...

Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...