IHOP is highlighting its burgers again by launching three new ones – and calling them "pancakes." It's a reference to last year's IHOb stunt.

On Monday, IHOP announced that it was changing its name to "IHOb," with the “b” denoting burgers. The change is not permanent, a company spokeswoman said, but rather is a move to promote its ...

IHOP “Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create ...

IHOP, known for booth seating, table service and, of course, pancakes, is trying something a little different — a new restaurant concept called Flip’d by IHOP.

According to IHOP's internal market research, over 80% of orders that come through its system are customized. In response, IHOP is launching a new “Choice Menu," available throughout all ...

IHOP is offering $5 all-you-can-eat pancakes, in addition to a Kids Eat Free deal and more, with help from Kevin Bacon, for its 65th birthday.

International House of Pancakes has created a stir by saying that after being IHOP for 60 years, it is "flippin' our name to IHOb" — setting off speculation over what that mysterious b could ...

IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers. We were skeptical of IHOP's ability to craft burgers that matched its pancakes in quality ...

Today, IHOP® announced a brand refresh with the new campaign, “Let’s Put a Smile on Your Plate,” and introduced Pereira O’Dell as its new creative age ...

IHOP, which recently changed its iconic name to IHOb, has revealed what the new consonant stands for: "burgers." The name change accompanies a line of new burgers at the chain, which is known for ...

"Good mooorning," Patterson, 39, says to a group coming through the door. At 9:14 a.m., her cheery tone is unexpected. The customers look up from their phones and smile faintly. Minutes later, as ...

IHOP flipped the script. In a marketing move that some described as an eye roll, the International House of Pancakes' twitter account announced IHOP's P would become a B for a hot minute. Burgers.