The meaning is in the name, it's when a coin is 'pumped up' in value by a celebrity or something else driving it, and then sold so that the creators can make profit. '$HAWK token' lost its buyers millions, and as the face of it, 'Hawk Tuah Girl' Haliey Welch was cancelled on social media.

Haliey Welch's $HAWK memecoin quickly rose to a $490 million market cap when launched on December 4. But its value plunged $440 million in just 20 minutes.

Haliey Welch, colloquially known as the “Hawk Tuah girl” — I just imagined that, after she lives a long and happy life and peacefully passes away in 75 years, will “Here lies Hawk Tuah” be on her headstone? — has returned to the public eye after the launch of her cryptocurrency blew up in her face in an alleged “pump-and-dump” scheme.