Ford's $30,000 electric truck has a goal only Tesla has ever hit

Ford is chasing 100,000 first-year sales for its budget electric pickup, and history isn't on its side.

Ford’s $29,945 Fathom electric truck went testing in Las Vegas, giving us our best look yet

The compact truck will start at just $29,945 and will go on sale sometime in 2027.

Ford CEO posts photos of new EV Fathom midsize pickup on social media

In two social media posts on X, Ford CEO Jim Farley shows photos of a camouflaged Fathom on the streets of Las Vegas.

Ford’s $30,000 EV Truck Sets Ambitious Goal: 100,000 Sales in Year One

The Ford Fathom is the first in an expected line of new, more affordable EVs.
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Ford names its $28,350 midsize electric truck the Fathom, targets fleet and commercial buyers

Ford revealed the Fathom on August 6, 2026: a midsize electric pickup starting at $28,350, built on the new Universal EV ...
Cars.com

New Official Photos Emerge of Ford’s $30,000 Electric Truck

The 2028 Ford Fathom is an upcoming electric pickup with a base price below $30,000, and the automaker just cruised a pair of camouflaged prototypes through Las Vegas for a photo op.

Ford Fathom Will Be More Than Just An F-150 Lightning Do-Over

Ford's upcoming Fathom is an EV truck, so that makes it just like the discontinued F-150 Lighting, right? Wrong.

Wall Street Lunch: Ford Aims To Sell Over 100K EV Trucks In First Year

Ford (F) aims to sell more than 100K units of its new electric truck in its first year of production, the Wall Street Journal ...