AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

The three biggest U.S. aircraft carriers — American, United and Delta — had charged solo travelers more than groups to fly ...

Three Democratic senators wrote to Delta Air Lines CEO Ed Bastian Monday to raise concerns about company plans to use AI to ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...