The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.

Astronomer CEO Andy Bryon was placed on leave, a company spokesperson told PEOPLE. Earlier this week, a couple was caught on camera together during a Coldplay concert, prompting singer Chris Martin to joke about them having an "affair.

Caught on Coldplay's kiss-cam by a curious Chris Martin? The one thing you shouldn't do is cut and run, because one couple is in a lot of trouble for doing just that.

Coldplay's concert at Gillette Stadium on Wednesday took an unexpected turn when a couple caught on the jumbotron sparked debate online.

In the internet age, cameras are always rolling. It’s leading to a new era of interpersonal surveillance, which Astronomer CEO Andy Byron is the new focus of.

Astronomer CEO Andy Byron has released a public apology to his family following viral video of his alleged affair with colleague Kristin Cabot at a Coldplay concert. 👀 “I also want to express how troubling it is that what should have been a private moment became public without… pic.twitter.com/zlU6wTfth6

The internet has identified the man as Andy Byron, the CEO of tech start-up Astronomer, and it has been widely alleged that the woman he’s with is Kristin Cabot, Astronomer’s head of HR. (Their faces seem to match the photos on the company’s “About Us” page .)

CNN has not verified the identities of the man and woman, but the video had people on social media speculating about who they are and their relationship status. CNN has reached out to a representative for Coldplay for comment. It is far from the first time a kiss cam has led to a tricky situation.

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