Last week, Apple rolled out its latest holiday ad, and it is beautiful. It’s clear to me that the team at TBWAMedia Arts Lab, ...

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

Global smartphone sales rebounded strongly in 2024 after two successive years of decline, but Apple Inc. barely managed ...

There may be Black Friday deals for the new MacBook Pro laptops, but Apple's upcoming MacBook Air offers better value for ...

If you’ve waited all year to splurge on an Apple device, Cyber Monday is a good time to buy that Apple Watch or iPad at a ...

The tech giant's laptops come with a hefty premium, but a new Amazon deal helps mitigate that handily. The retailer is ...

Elon Musk expressed his agreement with Steve Jobs' belief that a CEO's primary role is recruiting exceptional talent rather ...

Apple Inc.’s skeptics and bears have missed the last more than $1 trillion upward move in the stock by overlooking three key dynamics behind the story, Wedbush analysts said Friday. Apple has an ...

The best value pick is the Apple Watch SE (2022), which is just $149 right now at Amazon and the lowest price ever. It's a ...

The tech giant has been testing the upgraded software on iPhones, iPads and Macs, and it will ultimately replace the Siri ...

The top US consumer watchdog will supervise Apple Inc. and other major technology firms that offer digital wallets and ...

Apple is reportedly delaying key iOS 19 features, including a Siri overhaul using in-house LLMs, to staggered rollouts ...