The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.

Apple's AI suite, Apple Intelligence, will soon be available in French, German, Italian, Portuguese, Spanish, Japanese, ...

Apple's beta AI tech is now activated automatically in iOS 18.3. Here's how to disable specific features or the whole thing.

Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as tough competition and ...

Maxim Group managing director and senior consumer internet analyst Tom Forte joins Catalysts with Seana Smith and Josh ...

The company has heavily advertised AI features since the latest iPhones were released in September.

San Francisco — Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a ...

Apple is still facing headwinds in China. The company's overall sales in China declined 11.1% during to $18.51 billion during ...

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as a lack of AI features weigh on demand.

After Apple CEO Tim Cook said the iPhone maker is seeing record iPhone upgrades with the rollout of Apple Intelligence, several analysts raised their price targets for the company's stock, pointing to ...