Beyond its Swiss-inspired downtown and famous brewery, New Glarus offers abundant opportunities to connect with the natural beauty of Wisconsin’s Driftless Area. The Sugar River State Trail passes ...

Officials also highlighted that more than 114.4 million people visited Wisconsin in 2024, and $1.7 billion in revenue will go ...

Wisconsin Watch seeks an audience and social media producer to help develop and execute our strategy for “meeting people where they are.” ...

Apple is expanding the Weather app in iOS 26 with a new feature: Severe Weather Alerts and Widgets for Predicted Travel ...

Wisconsin might not be the first state that jumps to mind when you think of a lake vacation, but that's where you'll find ...

Wisconsin’s tourism industry saw its third consecutive record-breaking year of economic impact. According to 2024 economic ...

The state's tourism industry had an economic impact of nearly $26 billion, with a record 114 million visitors.

Tourism spending in Madison and Dane County topped $1.55 billion for the first time ever last year, Destination Madison ...

Wisconsin tourism saw a record-high $25.8 billion in total economic impact in 2024, welcomed a record-breaking 114.4 million ...

Last year's spending totaled $16.252 billion, according to the latest annual economic impact report from the Wisconsin ...

JJ Events Management proudly announces the highly anticipated Travel and Lifestyle Expo 2025, set to take place on August 29, ...

You'd think growing up in Wisconsin meant I came out of the womb knowing everything about cheese. But apparently, there's ...