Smokey Bear — a pop culture figure better known by baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go ...
Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the longest ...
The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...
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