This acceleration, driven by the climate crisis, makes the message of America’s longest-running PSA campaign all the more important. This year, Smokey Bear turns 80, and to mark the anniversary, the ...

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message. Smokey Bear turns 80 this year. Did he help prevent forest ...

DCNR’s Julian Maza, left, discussed the items used on a fire truck with Mitchell Rivera and his six-year-old son Andy at the rear of the Pittston Memorial Library parking lot. Stephenie Dombrowski, of ...

Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S.

Smokey Bear, the icon for wildfire safety, turns 80 years old Friday. For decades, the American public has been educated about the dangers of forest fires thanks to the bear’s memorable posters and ...

Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the longest ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

80 years is a tremendous milestone—for anyone. To make it to 80 means you have overcome life’s greatest challenges and you truly become the elder, the sage, the one who knows a thing or two and should ...