Alphabet's Google and Comcast-owned NBCUniversal said they had reached a long-term agreement to retain availability of NBC ...

In the world of online advertising, demand-side platforms are in the midst of a price war, and Google (GOOG) (GOOGL) is the latest to ease costs on its ad tech, according to a Thursday report by Ad ...

Google and Amazon are cutting DSP fees to win agency spend, putting pressure on The Trade Desk.

ChatGPT users in the U.S. can now make purchases within conversations, as OpenAI launches its new "Instant Checkout" feature.

Google's AI Mode now supports conversational visual searches, allowing US users to shop using natural language descriptions ...

Alphabet Inc.’s Google hired investment bank Lazard Inc. to evaluate the potential sale of its advertising exchange unit in ...

Underneath all this is Google’s Gemini 2.5, which powers AI Mode with stronger multimodal reasoning across text and images.