The eye chart you’ve known for your whole life is a lie. Because the letters you read off of it don’t actually make up a whole alphabet. While you’ve probably never noticed it from the optometrist’s ...

Creative agency Anti has produced a custom font called Optician Sans by adding to the ten letters used in historic optotype eye test charts. Unlike the Sloan typeface commonly used to test patients' ...

The eyes are said to be windows to the soul. For doctors of optometry, they also offer an expansive look into your overall health, allowing optometrists to diagnose a wide array of common and ...

The Opternative exam is a bit different than sitting down in an eye doctor's office and squinting to read a chart of letters. First of all, the online test requires you to use both your smartphone, ...

It's not just that pitch for Lasik surgery that you should be weary about. Optometrists and ophthalmologists may be pulling the wool over your eyes in more situations than you think. 1. "I use my eye ...

The concept has ignited a firestorm among optometrists. — -- Getting a prescription for eyeglasses and contact lenses usually means scheduling a trip to the eye doctor, but Chicago-based start-up ...