Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can prevent wildfires" in 2001. The Smokey Bear Wildfire Prevention campaign is the longest-running public ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...

Smokey Bear, the icon for wildfire safety, turns 80 years old Friday. For decades, the American public has been educated about the dangers of forest fires thanks to the bear’s memorable posters and ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

As part of Smokey Bear's 80th birthday party in Rhinelander, organizers will hold a dessert competition inspired by this year's Wisconsin-themed season of "Top Chef." Anybody is welcome to enter the ...

The one and only Smokey Bear turned 80 on Friday. The U.S. Forest Service hosted celebratory events across the nation. The Ad Council is behind the imaging of Smokey Bear and other PSA campaigns.

BETHLEHEM, Pa. -"Only you can prevent wildfires" is a slogan many of us have seen and heard over the years. Smokey Bear is the iconic mascot behind that important message, and his fans from across the ...

Only you can prevent forest fires ... and get arrested by Smokey Bear. Florida's Commissioner of Agriculture Wilton Simpson is going viral after sharing photos from a recent Orange County arrest -- ...

Washington drivers could one day be carrying Smokey Bear’s image and message on their license plates to help reduce the number of wildfires started by people. An effort launched Monday would create a ...