The College Sports Commission approved over $75 million in NIL deals for student-athletes in March and April 2026. Total approved NIL deals for the 2026 calendar year have surpassed $115 million. The ...

Where is this sudden fixation on NIL coming from and why should practitioners and intellectual property owners be paying attention to it? Increased Focus on Name, Image, and Likeness Thanks to College ...

A team from Santa Clara just reached the NCAA Division I Men's Basketball Tournament for the first time in 30 years, competing in a world where rival programs spend tens of millions on their rosters.

Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products and services for men’s and women’s basketball, ...

The system created to regulate name, image and likeness deals across college sports is facing a reality its architects did not fully anticipate. A surge of NIL agreements tied to school-affiliated ...

The College Sports Commission released its latest NIL deal flow report on Tuesday, highlighting a rise in third-party NIL activity across Division I from January and February. Notably, associated ...

Texas Tech sports teams had more than $24.5 million for use in funding athletes' name, image and likeness agreements between July 1, 2024, and June 30, 2025, according to records maintained by the ...

Since its inception, name, image and likeness (NIL) deals have transformed not just how college sports operate, but professional sports. Collegiate players, knowing they can stay in school for another ...

The coach did not text back. Instead, he called, laughing as soon as the line connected. “I just had too much to say,” he said, before even hearing the first question. Baseball America’s survey was ...

The college football transfer portal is in its winter 15-day window, and over 3,700 players – roughly one third of all college football players – have indicated that they might be on the move. While ...

Wisconsin's new NIL initiative adds five new positions within Learfield dedicated to NIL. Wisconsin AD Chris McIntosh views this as the "next step," but it is also "not realistic to portray this step ...

STILLWATER – Oklahoma State is taking a significant step forward in the modern landscape of college athletics with the formation of the OSU NIL Alliance. Created to fully-fund revenue share and to ...