Kraft Heinz introduces giant Mac and Cheese box for Black Friday

The Kraft Heinz Co. is turning one of Black Friday’s most iconic deals — a sale on big-screen TVs — into a delicious meal as part of its “Best Thing Ever” campaign. The campaign pays homage to the ...

I was curious about Kraft's apple pie-flavored mac and cheese. I tried it — and I would eat it year-round.

I taste-tested Kraft's apple pie mac and cheese so you don't have to. The odd-sounding combo turned out shockingly delicious.
Marketing Dive

Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...
Parade on MSN

Kraft Releases First-of-Its-Kind Mac and Cheese Product That's the 'Best Thing Ever'

Dubbed the 'Mac Friday' package, the limited-time savings are all part of Kraft's new "Best Thing Ever" creative campaign. Celebrating nearly nine decades of supplying shoppers with its rich, ...