The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Kraft is back with another weird foodstuff, so we got weird with Kraft Mac & Cheese Apple Pie. The results were stranger than we expected. The post We Ate Kraft’s Limited-Edition Apple Pie Mac & ...

Sweet meets savory in a bowl. The brand’s classic creamy mac and cheese adds a sprinkling of apple pie flavors for the ...

The Kraft Heinz Co. is turning one of Black Friday’s most iconic deals — a sale on big-screen TVs — into a delicious meal as part of its “Best Thing Ever” campaign. The campaign pays homage to the ...

Fall is synonymous with warm dinners and cozy casseroles, and nothing hits the spot quite like macaroni and cheese. Whether it’s straight out of a box (or microwaveable cup) for a quick lunch on a ...

I was worried the new Kraft Apple Pie Mac & Cheese would taste bad. The reality was even worse. It was bad and boring. It tastes like eating underflavored mac & cheese out of a bowl that was used for ...

The new "Best Thing Ever" campaign uses 65 blue boxes and a comedic deadpan to reassert the brand's comfort-food crown.

It's splitting into two entities -- one for the U.S. and the other for overseas markets. This is a significant step meant to rectify the failed megamerger of 10 years ago. But it's too early to ...

Kraft has a new sweet-savory side for your Thanksgiving spread. The macaroni and cheese brand revealed its limited-time Apple Pie flavor on Nov. 3. The Walmart-exclusive meal adds dessert-friendly ...