Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

Yeti once delivered limited branded ball caps in every order of the first coolers it sold, putting its logo out into the ...

There is often an irony in sports that the most committed fans always get the worst seats – too high, too far, with ...

Gatorade’s latest campaign kicks off the brand’s World Cup efforts with a new take on its classic tagline. The brand’s “Trust What's Inside” campaign serves as a ”global reintroduction” of its ...

Snack and beverage company PepsiCo announced on April 16 that it would remove artificial dyes from three of its Gatorade drinks. The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst ...

There’s a new star on the NBA scene. This star is not putting up epic numbers for a championship contender, or playing lockdown defense on one of the toughest assignments in the league. This star is ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Gatorade announced a rebrand away from athletes. Gatorade also revealed two new formulas, one with lower sugar and another without FD&C colors. Robert F. Kennedy Jr. reacted to the latest formula ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...

Sixty years after it invented sports drinks, Gatorade is making an unexpected pivot: It’s no longer focusing primarily on athletes. PepsiCo, Gatorade’s parent company, said Thursday that the brand ...