Gail's is being blamed for the "gentrification" of neighbourhoods because, its critics say, its arrival means "small, local shops and services" are "priced out". Subscribe to The Week.

Its products are routinely a third of the price of Gail’s: a sausage roll is £4.30 in Gail’s to Greggs’ £1.25; a muffin is £3.20 to Gregg’s humble £1.45.