Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable business value you create by acquiring, retaining, or expanding customers. It ...

If you don't actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.

Keeping that in mind, here is one cash-producing company that leverages its financial strength to beat its competitors and two that may face some trouble. Two Stocks to Sell: Appian (APPN) Trailing ...

Buying behavior is evolving faster than most companies can adapt. AI is reshaping the way people search, evaluate and decide—and it’s happening at a pace that even seasoned leaders struggle to keep up ...

A study of 200,000 employees found that by matching workers to the right roles, these leaders created lasting benefits that outlived their tenure. Sign up for HBR Executive Agenda - for insights you ...

Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.

Accenture (ACN) delivered solid FY 2025 results, but management guides for slower 2-5% growth in FY 2026 amid softer demand.

Singapore’s self-proclaimed “Crypto King” faces growing scrutiny. Experts argue his empire is built on hype, not substance ...

Michigan-based automotive education leader partners with Formula 1, NASCAR and IndyCar professionals to create new programming for the expanding motorsports business sector.

Nikhil began his career as a technology writer in 2015 while pursuing his engineering degree. Since then, he has focused on smartphones, cloud storage, web browsers, desktop systems, and applications.

From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her "four C's" ...