Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable business value you create by acquiring, retaining, or expanding customers. It ...

If you don't actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.

While strong cash flow is a key indicator of stability, it doesn’t always translate to superior returns. Some cash-heavy businesses struggle with inefficient spending, slowing demand, or weak ...

"Through this R486bn investment, Fairvest, through OPI, has enabled fibertime to provide fast, uncapped pay-as-you-go internet connectivity to lower LSM customers and communities, helping to unlock ...