From prep time to flavor, I put Blue Apron's rebranded meal kit service to the ultimate test—here's how they measure up.

Dashia is the consumer insights editor for CNET. She specializes in data-driven analysis and news at the intersection of tech, personal finance and consumer sentiment. Dashia investigates economic ...

Meal kits can help reduce waste, since they only send the necessary ingredients. They're also a good way to refine your cooking skills and learn new recipes. And they're far more budget-friendly than ...

A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more ...

Blue Apron is breaking free of subscriptions. The meal kit delivery service, known for its boxes that include a recipe and all the ingredients customers need to cook a meal themselves, has relaunched ...

Blue Apron, the meal-kit pioneer since 2012, is shaking up its long-standing subscription model by allowing customers to shop à la carte for the first time. Customers can choose recurring deliveries ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Feeding a house full of hungry teenagers could probably be ...

Blue Apron, one of the pioneers in the prepared meal kit category, has rebranded with new, more convenient non-subscription offerings and more than doubled its offerings to 100 different meal options ...

Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or little preparation, as it caters to shifting consumer preferences for more ...

Breaking from the traditional meal kit model with à la carte ordering, faster meals, and more variety than ever before This relaunch signals a major evolution not just for Blue Apron, but for the ...

(Bloomberg) — Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or little preparation, as it caters to shifting consumer ...