The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the nation's best logos ...

Bentley has unveiled a simplified version of its familiar Winged B emblem, marking only the fifth rebrand since the carmaker was founded more than a century ago. Created by Bentley's in-house design ...

They wanted a uniform that felt comfortable and contemporary, a logo they could be proud of ... community and a shared history”. An oak tree signifies “strength, growth and resilience” and the ...

Bain & Company’s new Riyadh office more than doubles the footprint of its previous space, reflecting a significant upgrade in both scale and functionality. It incorporates the latest workplace ...

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

Wrightwell partnered with Bain Capital and Saluda Grade to invest $300 million in SFR projects, following the closure of its latest fund.

Bain-backed memory chipmaker Kioxia has scrapped its plan for an initial public offering (IPO) in October, three sources familiar with the matter said.

With a strong track record for identifying diamonds in the rough, Bain Capital Life Sciences (BCLS) has become a powerful force in biotech investing, pulling in more funding for each of its big ...

The iconic blue and silver Ford logo may be known around the world, but the design started much differently back in 1903. Here's the full story.