Marketing Week

‘Not a random tactic’: B2B marketers on ‘mapping’ events to the full funnel

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...
Marketing Week

‘Dangerous illusion’: B2B marketers on taking lead gen from quantity to quality

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, ...

Explained: LinkedIn Ads redefined market dominance with a precision campaign

"Boost B2B marketing with LinkedIn Ads: targeting by job title, reducing ad waste, and increasing brand awareness in 2025." ...
Marketing-Interactive

Thought leadership works, but where’s the real power in B2B influence?

According to a recent report by Dentsu, titled “The Superpowers Index Asia Pacific”, the region has moved from participant to pace-setter in global B2B marketing, setting the benchmark for how brand ...
Forbes

Learning From B2C And Humanizing B2B Marketing To Drive Results

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced ...
B2B Marketing Magazine

3 B2B tech brands share their martech stacks – and explain why they use certain platforms

ON24, KPMG Small Business Accounting and Workfront reveal the tech they use to strengthen customer relationships, increase leads and drive home the power of marketing It’s a truth universally ...