The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes. The Army Reserve ...

WEST POINT — "Black Knights" stays, but the Black Knight goes when it comes to Army athletics. Make that "Army West Point" athletics. Both moves are part of a rebranding effort announced here Monday ...

BAMBERG, Germany -- Military community members will now see a symbolic icon representing the progressive goals of Installation Management Command, the headquarters of Army garrisons worldwide. The ...

Army athletics and West Point no longer stand separated. As part of a complete “brand evolution,” the school brought its two most recognizable names together as Army West Point, complete with a new ...

The "Black Knights" are not going anywhere but nearly everything else has changed about the branding for the United States Military Academy’s athletic program. Announcing the results of a Nike-fueled ...

Critics claim the Army National Guard's recent redesign of its recruiting logo is an attempt to disassociate itself from firearms when trying to convince young people to become citizen soldiers. While ...