Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding strong as the undisputed market leaders.

No manufacturer besides Samsung and Apple has managed to secure more than 3% market share in South Korea over the past six years, following LG Electronics’ exit from the market in 2021. According to Counterpoint Research, Samsung commanded 80% of the market in the third quarter of last year, while Apple held 19%.