Some careers are built on straight lines. Dhvani Unadkat's has been built on leaps. From the red carpets of Mumbai to the product strategy teams of U.S. tech companies, her journey has always centered ...

Amazon's highly profitable ad division is the key to funding the company's future growth, according to a Needham analyst Amazon's ad business contributes over half of the company's total operating ...

AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.

Leeds-based Primo will provide end-to-end marketplace services, combining eCommerce strategy, marketing expertise, and performance insights to drive measurable growth for brands.

Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for data-driven strategies brands need this year.

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, browsing and streaming signals.

As ITV marks 70 years of TV advertising, shifting definitions of what counts as ‘TV’, changing viewing habits and evolving levels of ad spend are reshaping the medium.