The difference between $9.99 and $10 may only be a penny but it's a Grand Canyon of perception for the average consumer. Everyone from craft store Michael's and toy maker Hasbro to brewer Boston Beer ...
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How $9.99 became the most compelling price in retail
There’s a magic number that makers of everyday goods are obsessed with: $9.99. Just a penny more and shoppers start to turn away. Keeping prices under $10 has long been a strategy used by U.S.
There’s a magic number that makers of everyday goods are obsessed with: $9.99. Just a penny more and shoppers start to turn away.
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