Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy tickets in May, forcing changes.

The changes are part of a three-year plan titled "Southwest. Even Better" that was unveiled in September 2024. That plan includes new premium seating options on Southwest planes and the addition of red-eye flights, and it was where the end of the airline’s open seating policy was initially announced.

Pack your bags! After more than 50 years of a free-for-all seating approach, Dallas-based Southwest Airlines is soaring ahead on its plans to roll out assigned seating for its travelers.

Southwest Airlines' transition to assigned seating follows recent policy changes including the end of their bags fly free policy, prompting mixed reactions from passengers.

Tickets for assigned seating will go on sale next week as the airline continues to shed the features that once made its brand stand out.

The airline announced Monday that its new assigned seating will be available at the time of booking for flights beginning on January 27, 2026.

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.