Retail giant Walmart has acquired smart TV maker Vizio for $2.3 billion in a deal that will alter the streaming advertising landscape.

If you own a Vizio TV, don’t be surprised to encounter more ads. On Tuesday, Walmart closed its deal to buy Vizio for $2.3 billion in an effort to become a larger player in advertising. Walmart originally announced its plan to buy US-based Vizio in February,

Walmart announced the completion of its $2.3 billion all-cash acquisition of TV maker Vizio, a move by the retailing giant to expand its advertising business. The closing of the deal follows the expiration of the waiting period under federal regulations.

Vizio is now a member of the Walmart corporate empire. The retail company announced the completion of its $2.3 billion acquisition of the TV manufacturer on Tuesday. Walmart didnt

Walmart said it has finalized its acquisition of Irvine, California-based TV maker Vizio. The $2.3 billion deal, first disclosed in February, is designed to boost Walmart’s presence in the growing connected TV market,

Walmart has officially closed on its acquisition of Vizio, with a direct plan to expand its ads business on your TV.