The analysis by Admitad noted that 10% were attracted to a product because of the increased cashback offer while 8% were ...

The three-week KYC (Know Your Customer) sprint targets D2C brands that have outgrown founder intuition but lack consumer ...

The new sphere builds on its existing visual identity while adding depth and movement. The brand also announced Shah Rukh ...

The agency will handle media relations, brand storytelling and strategic positioning for Café Demis, with an initial focus on ...

The investment will help WLDD expand its technology, creator network and content platforms, while Adfactors PR will grow its ...

GCPL appointed WPP Media after a three-month pitch to consolidate media operations across seven overseas markets.

Snapchat’s Unified Attribution is available to app advertisers using AppsFlyer or Adjust, combining platform and MMP ...

Creators with the previous AI creator label can review, confirm or remove the new AI-generated profile label. Those who only ...

Sources cited in the media report said several employees were denied entry to Dentsu India’s Mumbai office, while personal ...

In his new role, Chincholi will focus on client relationships and AI. He has held several leadership roles at Havas Media ...

Kovoor joins the company after more than three decades at PepsiCo, where he held roles across India, China, the Asia-Pacific ...

The mandate will cover digital media, performance marketing, consumer intelligence, data and technology as Wozoyo expands its ...