The agency is leading consumer PR and influencer marketing for the brand as it grows its distribution and product offerings.

But now, brands are celebrating Swift’s long awaited return with her 12th studio album by burning, not red, but orange.

A new kind of AI is empowering PR tools to perform complex tasks by themselves, eliminating many of the skills barriers that ...

The Kansas City Chiefs tight end is building his own brand and personality outside of the NFL and his superstar girlfriend, ...

SANTA CLARA, CA: President Donald Trump demanded the immediate resignation of Intel CEO Lip-Bu Tan Thursday morning, following allegations that he has ties to China. In a Truth Social post, Trump ...

Teneo sells minority stake, valuing firm at $2.3 billion Teneo has sold a minority stake in a deal that reportedly values the advisory firm at $2.3bn.

'We are heartbroken over this tragedy’: Abbott reacts to Christine Moyer’s death The healthcare company called Moyer, who was allegedly murdered by her father-in-law, “a beloved colleague.” by Diana ...

Brands that brought Lollapalooza to life, from giant ice cream to Grim Reapers A Coca-Cola roller ring, Airbnb photography lessons — here’s how brands stole the spotlight at the four-day festival.

American Eagle has reportedly removed several videos from its social media channels associated with the brand’s Sydney Sweeney Has Great Jeans campaign, following backlash. The clothing retailer’s ad ...

Owning the meme: How Astronomer resuscitated its brand amid a viral scandal The company’s casting of Gwyneth Paltrow in its crisis response was clever and got the tone right, but it’s not a script ...

Why Reddit is the best place for brands to build credibility in health From women’s wellness to chronic condition care, pharma brands are finally waking up to Reddit’s power as a go-to hub for real ...

The Peter Tatchell Foundation has campaigned outside a comms agency’s office over the expansion of U.S. fast-food chain Chick-fil-A into the U.K.