When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators, her entertainment ...

Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan. Eight years later, he oversees a ...

We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer at Lunar X and ...

The multi-billion-view creators dominating YouTube aren’t just getting lucky with their content—they’re applying principles ...

The creator economy has grown to a multi-billion-dollar industry, and yet revenue distribution remains heavily skewed toward ...

A new study published in Social Media + Society reveals that stylized TikTok video “edits” of politicians can significantly ...

Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to a blog post ...

France’s Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese e-commerce platforms Shein and Temu. The legislation, passed with 337 ...

Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation and provide deeper performance insights. The new “Create a Video” template allows iOS ...

Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy’s flagship convention globally. The company views this year’s event, beginning June 19 in Anaheim, ...

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month, which provides users with ...

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby Maclachlan as Head of Creative Strategy in newly created roles spanning Mindshare, Wavemaker, ...