Primark's new campaign for its activewear collection has all the tropes of the big global sports brands - serious black and white visuals, a brutalist concrete backdrop, and a pumping soundtrack. But ...

Just a couple of weeks ago I did a post about the two significant failures of Rupert Murdoch, or as I refer to him on my adscam.blog “The Wizened of Oz.” Namely, his destruction of MySpace and his ...

WPP Production, Hogarth as was and a central plank of Cindy Rose's reorganisation of the business, now wants its staff to "actively convince" clients to use WPP production facilities, even when they ...

Sky Sports is extending its campaign celebrating this season’s live domestic football calendar, blending its landmark ...

Or, indeed, pitches of any size? Pepsico has moved its global media business to Publicis without a pitch - Surprising ...

Gillian Anderson is back for Marks & Spencer, this time as a slightly saucy student of compliments, reading quietly in […] ...

Essity, owner of the Libresse/Bodyform brand that has inspired so many Cannes Lions winning campaigns from AMV BBDO, has ...

Publicis boss Arthur Sadoun said a while back that his company was increasingly winning business without a pitch and he’s […] ...

Creative agencies are searching for a role in AI-transfixed life and one outlet is clearly video gaming, in some ways […] ...

Back in the mid-sixties, before most of you were born, I was the “Copy Chief” (Yes, that job function existed […] ...