EDO’s report found that ads from pharma brands were 95% more effective on a per-impression engagement basis during regular-season NFL games than they were during primetime broadcast and cable.

AI tools can do some pretty remarkable things for medical marketers. If you’re responsible for marketing doctors and health systems, or you work on the creative side, there are two examples worth ...

Many voters are weighing healthcare costs in California’s 22nd Congressional District, which stretches from Bakersfield up to parts of western Fresno County.

The Current, Gulf States Newsroom, and Verite News — to ask all 64 sheriffs in the state how they’ve spent their opioid ...

ChatGPT Ads has reached an annualised revenue run rate of $1bn (£738m), OpenAI has announced. The AI developer has also continued the rollout of its ad business, making its self-service Ads Manager ...

Meet the latest partners in Trump’s MFN pricing agreements; Novartis’ roller coaster day; Inside the perimenopause industrial ...

Aneri Pattani, with data visualizations by Lydia Zuraw for KFF Health News By registering you consent to the collection and use of your information to provide the products and services you have ...

Now in its fifth year, the MM+M Media Summit 2026 brings together trailblazers from across health media and pharma marketing ...

Join Emily Welker as she explores how changing audience behavior, AI and personalization are influencing the next generation of healthcare marketing.

Sir Martin Sorrell’s S4 Capital is being sued in the US by three former CitrusByte executives, with the trio alleging that S4 Capital refused to obey its contractual obligations after buying the ...

RNA technology gets public image lift; Lilly acquires another biotech; GOP gambles midterm fortunes on MAHA movement.

Built in collaboration with Google Cloud, Eversana’s platform combines agentic AI orchestration, workflow automation and ...