With Proper Snacks, which owns the Proper and Eat Real brands, consumers don't have to trade-off between health and joy, says ...

Genuine breakthrough innovation will only be possible if marketers truly understand the context of contemporary lives, and ...

On the agenda… I hope you are all happy. I’ve spent the bloody morning trying to figure out how Amazon runs its advertising ...

Sports Direct is contesting an ASA ruling that banned one of its adverts over “misleading” discount claims linked to recommended retail pricing.

Accountancy firm HaysMac rebranded after realising that its external brand identity had failed to keep pace with its actual ...

As more spend is invested in influencer marketing, brands are maximising effectiveness by plugging creators into MMM models ...

Being found by AI is not the same as being chosen by it and those brands that learn that distinction will win in the AI ...

Amid a rapidly changing marketing environment, Ipsos and Effie UK have aimed to create effectiveness principles that brands ...

As Klarna CMO David Sandstrom prepares to depart, he reflects on growth, the relationship with product and going “too hard” ...

Rather than tapping into Halloween through collaborations, Fanta is aiming to establish a long-term “entertainment” platform ...

Equality champion People Like Us will host its first event in Amsterdam this October, aimed at kickstarting conversations ...

Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.