Accountancy firm HaysMac rebranded after realising that its external brand identity had failed to keep pace with its actual ...

Former chair of The Marketing Society Craig Inglis is set to join TEAL Group as its full-time chief customer officer.

Looking to strengthen fundraising support in a competitive sector, Guide Dogs’ marketing lead is leaning on “emotional ...

Shop price inflation increased to 1.5% year on year in August, against growth of 0.9% in July, above the 3-month average of 1.2%, according to new research from the British Retail Consortium.

As more spend is invested in influencer marketing, brands are maximising effectiveness by plugging creators into MMM models ...

In the latest episode, Ben Carter offers a rallying cry to the marketing industry to regain its confidence and position itself as a growth engine once more.

Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.

Your tracker gives you the numbers. But is it measuring the things that actually drive choice in your category? Basis Global ...

KitKat’s viral ‘Heist’ activity earlier this year came about after the team quickly spotted an opportunity, but was made ...

Amid a rapidly changing marketing environment, Ipsos and Effie UK have aimed to create effectiveness principles that brands ...

The Marketing Week Podcast: Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence ...

Marketers are more likely to see delivering effectiveness as everyone’s responsibility, rather than the role of a dedicated ...