Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week ...

IAB is developing a framework to measure and credit AI-influenced conversions when attribution signals are missing.

Zara is now officially the most valuable fashion brand in the world, dethroning Nike in Kantar’s BrandZ 2026 ranking. A ...

AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As ...

Albertsons has revealed that its conversational AI tools are helping generate higher average order values as cost and value ...

Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned ...

AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

The US department store brand and household name, Macy’s, has rolled out a AI-powered chatbot in the form of a shopping assistant for its online customers. The company had been working on a bespoke AI ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

Previsible said Google remains the main surface for AI-influenced brand discovery, even as ChatGPT dominates measurable referrals from standalone AI assistants. The AI discovery agency released the ...