Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Catch up on select AI news and developments from the past week or so: Adobe and Google Cloud expand creative AI to bring Gemini, Veo, and Imagen into Adobe apps. Adobe and Google Cloud announced a ...

When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

Martech - Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they ...

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. As part of anticipated global ...

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...

Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus. The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 ...