Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

We invited 6 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

Which social media giants dominate the landscape? An infographic (below) from Visual Capitalist explores the biggest social networks, as measured by monthly active users (MAUs). The piece visualizes ...