As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content ...

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

America’s 250th anniversary has been a once-in-a-generation moment, offering brands and creators a unique opportunity to ...

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...

An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve ...

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.