As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content ...

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

America’s 250th anniversary has been a once-in-a-generation moment, offering brands and creators a unique opportunity to ...

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the ...

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital ...

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting ...

For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita ...