Duke Cannon and Mountain Dew announced a limited-edition soap and body wash collaboration. The collection features a Bold Citrus and Good Times scent with lemon and eucalyptus and will be available in ...

Toyota and Pull&Bear have launched a Toyota Celica apparel and accessories collection, marking the second global collaboration between the two brands. The partnership was brokered by The Joester Loria ...

Footwear and apparel licensee Leomil has expanded its partnership with Sanrio to include Colombia and Central America. The two companies have a long-standing partnership for Hello Kitty in Europe, ...

The permeation of kidult culture defined the toys and games market in 2024 alongside trends such as the omnichannel presence of toy brands, nostalgia appeal, multi-generational cross-play and the ...

Licensing International has released an executive summary of its 2025 Global Licensing Industry Study. The study shows the continued worldwide sales growth of licensed products and services across ...

This year, Disney is reimagining how fans connect with its franchises, unveiling bold plans for 2026 and laying the groundwork for an ambitious 2027. With a focus on expanding its well-known brands ...

A vibrant, hopeful brand emphasizing friendship, curiosity, problem-solving and, of course, pocket monsters, Pokémon has brought millions of “Trainers” together to explore multiple regions and catch, ...

From the dark streets of Gotham City and the sparkling skyscrapers of Metropolis to alternate iterations of Earth, the world of DC has spanned countless signature settings, storylines and fan-favorite ...

Cloudco Entertainment, owner of the Care Bears brand, has unveiled a new wave of global toy and collectible collaborations for 2026. Building on the success of 2025, the company is partnering with ...

License Global: Earthbound Brands is a global licensing agency that represents brands across a range of industries. Who is in your portfolio? Food and beverage continues to be a key area of growth for ...

More than 700 toy companies were represented on the show floor at New York Toy Fair, which returned to Javits Center in New York City from Feb. 14-17. On Feb. 14, The Toy Association's Toy Trends ...

Cloudco Entertainment has announced a series of new licensing partnerships and retail expansions for Care Bears as the brand approaches its 45th anniversary in 2027. The announcement comes amid ...