Across attention-powered campaigns in 2025, advertisers saw an average 33% lift in upper-funnel KPIs and a 53% increase in ...
Assertive Yield, a leading provider of programmatic performance optimisation solutions, today (20th January, 2026) announced ...
Displayce is a pioneering specialist technology suite for out-of-home (OOH) advertising, designed to meet the needs of brands, media agencies, and publishers, globally. Through its Media Buying ...
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...
In a move that surprised no-one, OpenAI has confirmed it will begin testing advertisements in ChatGPT. Ads will be trialed ...
Content Ignite today (19th January, 2026) announced it has been included in the 2026 edition of The Sunday Times 100 Tech, ...
In this episode of A Coffee With… Lauren Whyman, director of client services at Generation Media, joins ExchangeWire’s head ...
In today’s Digest, we cover Dentsu’s bid to sell a global unit nearing collapse, the UK seeking a copyright reset between AI ...
The 𝗜𝗔𝗕 𝗧𝗲𝗰𝗵 𝗟𝗮𝗯 is more cautious. They are ramping up their investments in agentic development by building on top ...
In today’s Digest, we cover Apple tapping Google Gemini to power AI Siri, Paramount Skydance taking Warner Bros. Discovery to ...
Thrad, the pioneer in AI-native advertising infrastructure for conversational AI, has announced the launch of Thrad for ...
UK marketing budgets closed 2025 on a disappointing note, reflecting heightened caution among businesses amid economic and ...
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