For an industry built on understanding audiences, a new gatekeeper has emerged: one that doesn’t purchase products but ...

Naming agencies are pushing for the right to claim their work, raising a broader question about how much control clients ...

Marcato, having worked in tech-heavy companies such as Meta, BitHuman and Amazon, knows how challenging it can be to find the ...

PepsiCo has appointed Publicis Groupe to its consolidated global media account, without a formal pitch process. Omnicom was the incumbent on the account in most markets, having worked with PepsiCo for ...

From legal and financial logistics to staffing and client relationships, founders share what they learned in the early days of building their indie shops.

Publicis Groupe is pulling out of the global media, data science and technology pitch for The Coca-Cola Company, Campaign understands. News of the move comes as Coca-Cola's arch-rival PepsiCo appoints ...

The music publishing arms of Sony Music and Warner Music Group have sued Anthropic and two of its founders, accusing them of pirating copyrighted lyrics and sheet music to develop the company’s Claude ...

The unscripted push marks the fast-casual chain’s first major campaign under chief brand officer Fernando Machado.

ChatGPT Ads has reached an annualised revenue run rate of $1 billion (£738 million), OpenAI has announced. The AI developer has also continued the rollout of its ad business, making its self-service ...

The nine-week challenge blends retail QR codes, social dares and real-world cash prizes across four countries.

The old signals of authenticity are becoming easier to manufacture, and brands can build trust by revealing the vision, ...

Connected customer insights continue to be the foundation for curated experiences and growth — in every channel.