That notion fuels Hershey’s high-octane campaign for its new Crème Bars. Today, the 132-year-old confectioner rolls out its Affogato and Salted Caramel Crème Bars alongside a fully integrated campaign ...

The music publishing arms of Sony Music and Warner Music Group have sued Anthropic and two of its founders, accusing them of pirating copyrighted lyrics and sheet music to develop the company’s Claude ...

ChatGPT Ads has reached an annualised revenue run rate of $1 billion (£738 million), OpenAI has announced. The AI developer has also continued the rollout of its ad business, making its self-service ...

The unscripted push marks the fast-casual chain’s first major campaign under chief brand officer Fernando Machado.

The nine-week challenge blends retail QR codes, social dares and real-world cash prizes across four countries.

The old signals of authenticity are becoming easier to manufacture, and brands can build trust by revealing the vision, ...

WPP has said “misconduct” by Richard Foster, former chief executive at WPP's Motion Content Group, and his lawyers cannot go “unchecked” in a motion calling for his legal team to be removed from the ...

Martin Sorrell’s S4 Capital is being sued in the US by three former CitrusByte executives, with the trio alleging that S4 Capital refused to obey its contractual obligations after buying the business.

The much-awaited video game phenomenon is also changing the game for advertising, with a new kind of promotional feature going live today.

Connected customer insights continue to be the foundation for curated experiences and growth — in every channel.

Good Good Golf’s cofounder published an 8-minute Instagram video calling the spot ‘the worst ad known to man.’ ...

Omnicom Media has officially launched Hearts United, its new agency bringing together Hearts & Science and former IPG agency Mediahub. Campaign previously reported in July that Omnicom had applied to ...