Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

As 2024 draws to a close, the MMA Global India Board, a collective of professionals from brands like Google, McDonald’s India ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

Continuing its endeavour to fostering mindful use of technology, vivo India has introduced the 6 th edition of the #SwitchOff ...

Articles written by Prabhakar Mundkur ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

The curtain has fallen on the 23rd edition of the Autocar Awards 2025 held at Taj Lands End, Bandra. The evening epitomised ...

Articles written by Gurtej Singh Chawla ...

It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.

Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD ...

This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.