Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

Continuing its endeavour to fostering mindful use of technology, vivo India has introduced the 6 th edition of the #SwitchOff ...

Articles written by Prabhakar Mundkur ...

As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.

India’s consumer landscape is undergoing a significant transformation, with a burgeoning demand for premium and luxury goods. Historically, Indian shoppers prioritised necessity over indulgence, but ...

The curtain has fallen on the 23rd edition of the Autocar Awards 2025 held at Taj Lands End, Bandra. The evening epitomised ...

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD ...

It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.

Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to ...